UNTAMED HEROINE

The mood for Fall-Winter 2025 campaign calls for a new romantic style inspired by Brontës’ novels. The new campaign celebrates untamed femininity and resilience. Structured yet fluid silhouettes evoke the wild spirit of the English moors, where fashion becomes both armor and expression.  The palette of the collection recalls the skies and stones of Yorkshire in shades of green and cacha, with striking red accents symbolizing the inner passion of the Romantic writers. A contemporary heroine emerges — strong, free, and impossible to tame.

Urban Rusticity

Max Mara Untamed Heroine campaign look with vest, blazer, leggings and cherry-coloured bag.
Wool, alpaca and cashmere long gilet - CHERRY - Max Mara Wool, alpaca and cashmere long gilet - CHERRY - Max Mara
RUNWAY

Wool, alpaca and cashmere long gilet

NZD5,300.00 NZD3,180.00
Single-breasted camel blazer - CHERRY - Max Mara Single-breasted camel blazer - CHERRY - Max Mara
RUNWAY

Single-breasted camel blazer

NZD3,645.00 NZD2,187.00
Small leather Marine bag - BORDEAUX - Max Mara Small leather Marine bag - BORDEAUX - Max Mara
MaxMara Accessori

Small leather Marine bag

3 colours
NZD2,985.00 NZD1,791.00
Wool and cashmere knit leggings - CHERRY - Max Mara Wool and cashmere knit leggings - CHERRY - Max Mara
RUNWAY

Wool and cashmere knit leggings

4 colours
NZD1,295.00 NZD777.00

New Romantic Style

Max Mara Untamed Heroine campaign look with turtleneck, skirt, belt and moss green gloves.
Wool and cashmere peplum turtleneck - MOSS GREEN - Max Mara Wool and cashmere peplum turtleneck - MOSS GREEN - Max Mara
RUNWAY

Wool and cashmere peplum turtleneck

NZD1,955.00 NZD1,368.00
Wool and cashmere pencil skirt - MOSS GREEN - Max Mara Wool and cashmere pencil skirt - MOSS GREEN - Max Mara
RUNWAY

Wool and cashmere pencil skirt

NZD1,630.00 NZD978.00
Long leather belt - BLACK - Max Mara Long leather belt - BLACK - Max Mara
Accessori Runway

Long leather belt

4 colours
NZD795.00 NZD477.00
Long Nappa leather gloves - BLACK - Max Mara Long Nappa leather gloves - BLACK - Max Mara
MaxMara Accessori

Long Nappa leather gloves

2 colours
NZD730.00
Max Mara Untamed Heroine campaign look with long coat, sleeveless coat and cherry-coloured Mary Janes.
Long wool and alpaca coat - CHERRY - Max Mara Long wool and alpaca coat - CHERRY - Max Mara
RUNWAY

Long wool and alpaca coat

NZD9,600.00 NZD6,720.00
Sleeveless wool and alpaca coat - CHERRY - Max Mara Sleeveless wool and alpaca coat - CHERRY - Max Mara
RUNWAY

Sleeveless wool and alpaca coat

NZD7,285.00 NZD6,556.00
Mary Janes in leather - BORDEAUX - Max Mara Mary Janes in leather - BORDEAUX - Max Mara
Accessori Runway

Mary Janes in leather

2 colours
NZD1,375.00 NZD825.00
Max Mara Untamed Heroine campaign look with blazer, waistcoat, trousers, belt and black and white bag.
Feminine, wool and silk blazer - WHITE BLACK - Max Mara Feminine, wool and silk blazer - WHITE BLACK - Max Mara
Max Mara

Feminine, wool and silk blazer

NZD2,620.00 NZD1,572.00
Wool and silk tweed gilet - WHITE BLACK - Max Mara Wool and silk tweed gilet - WHITE BLACK - Max Mara
Max Mara

Wool and silk tweed gilet

NZD1,495.00 NZD897.00
Wool and silk tweed trousers - WHITE BLACK - Max Mara Wool and silk tweed trousers - WHITE BLACK - Max Mara
Max Mara

Wool and silk tweed trousers

NZD2,155.00 NZD1,293.00
Velvet bodysuit shirt - MOSS GREEN - Max Mara Velvet bodysuit shirt - MOSS GREEN - Max Mara
RUNWAY

Velvet bodysuit shirt

2 colours
NZD1,495.00 NZD1,046.00
Wool wide-leg trousers - MOSS GREEN - Max Mara Wool wide-leg trousers - MOSS GREEN - Max Mara
RUNWAY

Wool wide-leg trousers

NZD1,495.00 NZD1,345.00
Max Mara Whitney Bag 7 - Large - BLACK - Max Mara Max Mara Whitney Bag 7 - Large - BLACK - Max Mara
MaxMara Accessori

Max Mara Whitney Bag 7 - Large

4 colours
NZD5,630.00
Shield sunglasses - BLACK - Max Mara Shield sunglasses - BLACK - Max Mara
Occhiali

Shield sunglasses

2 colours
NZD530.00
Max Mara Untamed Heroine campaign look with short coat, moss green leggings and leather bag.
Small crossbody bag in leather - BLACK - Max Mara Small crossbody bag in leather - BLACK - Max Mara
Accessori Runway

Small crossbody bag in leather

2 colours
NZD3,100.00 NZD1,860.00
Wool and cashmere knit leggings - MOSS GREEN - Max Mara Wool and cashmere knit leggings - MOSS GREEN - Max Mara
RUNWAY

Wool and cashmere knit leggings

4 colours
NZD1,295.00 NZD777.00
Camel coat with belt - MOSS GREEN - Max Mara Camel coat with belt - MOSS GREEN - Max Mara
RUNWAY

Camel coat with belt

NZD9,270.00 NZD8,343.00